Content marketing for garage door companies
Content marketing for a garage door company means pages and articles that answer what people ask before they call: which jobs the company takes, which towns it serves and how to reach the office. We call the monthly output Strategic Content Assets. Each one is written for your website and approved by you before it goes up.
Nothing we write gives advice about doors or openers, and nothing makes a claim about results. The content describes your company and its services, so that a reader can decide to call.
The carriage on the rail
A steady month of pages, one after another
On an opener, the carriage rides the rail a little at a time, always in one direction. Content marketing works that way here. A set of Strategic Content Assets goes onto the site each month, every one linked into the rail of the site, and the work keeps moving toward the stop mark, which is a booked call.
How many assets a month depends on the plan, and the details are on the pricing page for door companies. Topics come from three places: the questions your office is asked, the job types the schedule has room for and the towns you serve. Builders, real estate offices, neighborhood associations and apartment communities want different answers than homeowners do, so a few assets are aimed at them.
The pages sit beside the work described on the garage door SEO page: the landing pages carry the jobs and the content fills out what a reader wants to know about your company.
Kinds of Strategic Content Assets we draft for door firms
- Job pages
Landing pages for repair, installation and opener work
A page for each job type you want, written in short sections and linked to the town pages.
- Town pages
A page for each town the trucks serve
Each town page names the job types offered there and how to reach the office.
- Partner pages
Pages written for builders and apartment communities
Residential and commercial buyers ask different business questions. These pages answer the business side only: who you are, where you work and how to get in touch.
- Office answers
Question and answer sections from the front office
We gather the questions the office hears about booking and service area, draft the answers and send them for approval. Answers about the doors themselves stay out.
Which garage door asset serves which reader
| Kind of asset | Who reads it | Where it sits on the site |
|---|---|---|
| A repair job page | Households looking for a garage door repair company in your towns | Linked from the main search page and the town pages |
| An installation job page | Households weighing new or replacement doors | Linked from the home page and the town pages |
| An opener job page | People who want opener work done | Linked from the repair and installation pages |
| A commercial page | Business owners and building managers | Linked from the services page |
| A referral partner page | Homebuilders, real estate offices and apartment communities | Linked from the about page and the commercial page |
How a month of writing moves from idea to published page
Pick the month's topics
We suggest topics from your job list, your towns and the questions the office hears. You choose which ones go ahead.
Write the first draft
We write each asset with no advice about doors and no claims about results, then send it to you.
Edit and approve
You change anything you like. Nothing goes live until you say so.
Publish and join the rail
We put the page on the site, link it to the related job and town pages and move on to the next topic.
What we ask for before a month of content marketing begins
- The job types the schedule has room for: repair, installation, opener work or all three
- The towns you want more calls from
- Whether commercial customers are part of the plan
- The wording you want us to use or avoid for your company name
- Which statements about the company you are comfortable publishing
- Any referral partners we may write about, such as homebuilders or neighborhood associations
- Who in the office reads drafts and approves them
- Which questions keep coming up at the front desk
The advertising rules in your state and on each platform are yours to read. We write to the facts you give us.
Three beliefs about content marketing for garage door firms
Overheard by the service truckPublishing often is enough to fill the schedule.
What the call sheet showsA page that sits off by itself does little. We plan each asset around a job or a town and connect it to the pages around it.
Overheard by the service truckContent has to teach people how doors work.
What the call sheet showsOurs does not. We write about your company, the jobs you take and the towns you cover, and we leave how-to material out.
Overheard by the service truckContent can be finished once and forgotten.
What the call sheet showsStrategic Content Assets are monthly work, each month adding to the rail of the site. You can stop whenever you choose, since nothing here is under contract.
Owner questions about writing for a door company website
Who approves what is published?
Do you write advice for homeowners about their doors?
How does content marketing connect to the search work?
Can the content mention our referral partners?
Can I ask for a topic?
Bring the questions your front office hears
Send the contact form a few lines about your towns and the jobs you want next, and we will reply with a plan for a first month of topics.
Which door jobs should we write pages for first?
Name the repairs, new doors, openers or commercial doors you are after, the towns your trucks cover and any builders or apartment offices that refer work. Please leave out customer names and street addresses.
Ready to send the signal?
Choose a half hour to speak with our CEO, Ross Cohen, or send a message beforehand. Our first question is which garage door jobs should fill the schedule.
The lamp coming on above is a drawing, and no result is promised.